Friday, October 1, 2010

When Business School Grads Strike...

It's never pretty (emphasis mine):

"The redesign is not just about design, or paper quality, or our new online navigation, or social media groups. It's about confidence."

"Our part of the bargain was to create a newspaper that was equally daring – one that did not seek to prolong the past, but burns to invent the future."

"As the young woman – our future – says on our TV ads, let's celebrate things not yet done or dreamed. Let's reach for what's beyond our grasp. "

"In today's Globe, you get your first taste of what's to come. I hope you find it delicious."

"One, we're a visual medium, showcasing outstanding pictures and colours.
We're also a medium of words and ideas..."

"...one that dares to lead the entire newspaper with an editorial because the first task for the new Globe is to deliver insight to Canadians." (Shiner: Front page editorials huh? That sounds familiar...)

"We're also striving for new voices and insights, to help Canadians seize the 21st century rather than yearn for the 20th."

"Our outstanding Ottawa Notebook – nominated this week for best blog award by Canadian Online Publishing Association – finds a new companion in print, coming this Monday with a political file that will set the week's agenda in Ottawa and every provincial capital." (Shiner: A political agenda set by Jane Taber!?)

"But we're also shifting strategically, with much more content, in print and online, to help us all enjoy and understand the personal sides of our lives. Today’s Life section launches as an expanded daily, glossy section that probes everything that should matter to you personally."

"If you don't push yourself, if you don't dare to make today better than yesterday, if you don’t believe in progress, you're doomed to defeat."

"Are you ready to begin?"

No.

4 comments:

  1. Wow, who needs a liberal arts degree? Not, apparently, the person who composed this dreck...once, newspapers were run by writers.

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  2. Shocking isn't it?

    My favourite part is where he says that words and ideas are "also" their stock and trade, as opposed to the visual, which is apparently their first priority.

    And all this comes after a paragraph talking about how fantastic the Globe has been doing. This is his ego project, I think it's as simple as that.

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  3. I used to subscribe to the Globe. I was one of their (few) subscribers in a western city. But then Chrissy belched forth on the "Taliban informant" who was under oath at a House committee.

    "Why am I paying for cowardly news reporting?" I asked myself, and then I cancelled my subscription.

    If Canadian newspapers want to go to hell-in-a-handbasket, I'll buy the handbasket.

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  4. Isn't it great to apply universal yet platitudinal maxims from business school? Maybe, for once, those who genuflect in Church Of Supreme Free Markets might realize you cannot apply principles that would work in the materials or consumer sector and apply it to journalism. But hey, why actually consider the flaws of atomizing intellectual exchange in fields such these in efforts to count them on Excel when you can just quip that you "are thinking outside the box?"

    I was surprised, though that he resisted the temptation to put in the often tired phrase of "going forward." I almost wonder if business students use that phrase as a drinking game, but then, of course, I would have to believe they take their studies seriously enough to notice.

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