Friday, August 13, 2010

Friday Night Beer: Ontario Beer Revolution

I'll be meeting up with some friends visiting from the Yukon tonight and I'll be drinking my go-to: Flying Monkey's Hoptical Illusion of Barrie.

No review this week, but this is a fun read from Steve Beauchesne of Beau's Brewery east of Ottawa. A what-if Ontarians started drinking good local beer scenario using some simple economic calculations. Worth a read. Consider spending that extra 40 cents a beer, or $3 a six pack this weekend on something local.

7 comments:

  1. I'm doing my part , last week Flying monkey and week before Barely Days Brewery, I'm also a fan of Church Key Brewing. Campbellford Ont but unfortunately its not available where I live.

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  2. Heh, Ontarians have their priorities straight when it comes to revolutions. Maybe we can reclaim NEP by making a North Eastern Pale Ale.

    By the way, what LCBO location did you use to get the Flying Monkey's Beer?

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  3. Flying monkey is available in some beer stores in York region, Newmarket at least. Never seen it at a LCBO, never looked.

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  4. I was crushed to show up at my usual Beer Store at Scott and Parkdale and find they were out of stock. I picked up a True North Wunder Weisse instead, something I've meant to try for ages. I hope that BS is just out of stock. Otherwise most LCBOs should have it in six packs. They're rainbow psychedelic. LCBO on Rideau is showing 14 cases, and Bank has 18.

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  5. BTW jkg, if you haven't already, get yourself a Drinkvine account man!

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  6. Thanks for the link! I need all the resources I can get. I already got The Jolly Inebriate on my bookmark list.


    Although Beau's little lecture may be a tad wishful thinking, I do think he is onto something. In the 'elitist' Toronto, microbreweries are starting to get fairly popular as people's taste's get discerning. I will never understand why people can just moderate their consumption and pay the premium for good quality made beer, but that is for another time.

    The difficulty with Beau's vision is that he would have to contend with the beer oligopoly of Brewer's Reta--errr, I mean The Beer Store. Sure, their product is getting sold there, but craft breweries are limited only by their economies of scale. With that solid upper limit, the only way to break it is to establish an alternative supply and distribution consortium with other independent brewers. Ironically, they would analogously have to set up their own "Brewer's Retail."

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  7. Too true. Some of the best beer being made is completely unavailable to anyone outside an hour's drive of Toronto. It's unfortunately too easy to get the impression that the movement has stalled a bit because of the political limits put on local brewers. On the upside, it means that local brewers truly are local brewers. There is something, though not much, to be said for brews that are only available within a certain city or town.

    That said, breweries like Flying Monkey's, Beau's, and Grand River are showing some vision. Sadly, alot of the first crop of craft breweries we had here, were completely ignorant of the outside beer world.

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